Our Research And Policy Briefs
We listen to the voices of young people and invest in detailed research to show how the food system is rigged against our health. But we’re not just here to talk about the issues – these briefs are packed with practical solutions.
If you have any questions about the findings, please contact nika.pajda@biteback2030.com.
An evidence-based approach to brand advertising
Brand adverts are not covered by the current legislation designed to take junk food out of the spotlight. Big Food are exploiting this loophole to keep their brands front and centre in young people's minds. Working with the University of Liverpool, we started a process to collate the evidence and develop policy options. Published April 2025.
An analysis of Big Food's outdoor advertising spend
We published new analysis showing that in 2024, the top 25 food and drink spenders spent £418 million on outdoor advertising in the UK. Published April 2025.
Food Systems Accelerator Programme Evaluation
In 2022 and 2023, we piloted the Food Systems Accelerator Programme. Is it possible to influence business change by connecting industry leaders with Bite Back's youth activists? Bremner & Co conducted a process evaluation of the pilot. Published in 2024.
Surveys show young people want Government action
In 2023, we commissioned Savanta to run two surveys of young people. They are not just customers of the future, they are customers of food businesses now, and they want the food industry to make it easier to eat healthily. Published November 2023.
Fast food brands feed even more money into digital ads
We published new analysis showing that digital and social media advertising expenditure by the top ten biggest spending fast food outlets and delivery platforms increased by £37.5m between 2021 and 2022 — a shocking increase of 75%! Published September 2023.
