Our Research And Policy Briefs

We listen to the voices of young people and invest in detailed research to show how the food system is rigged against our health. But we’re not just here to talk about the issues – these briefs are packed with practical solutions.

If you have any questions about the findings, please contact nika.pajda@biteback2030.com.

Bite Back activists Molly, Alice and Carrera are standing in front of a giant Bite Back billboard that reads we are giving kids a commercial break

An evidence-based approach to brand advertising

Brand adverts are not covered by the current legislation designed to take junk food out of the spotlight. Big Food are exploiting this loophole to keep their brands front and centre in young people's minds. Working with the University of Liverpool, we started a process to collate the evidence and develop policy options. To be published soon!

Bite Back activists and people working in the food industry pose for a big ground photo at the Food Systems Accelerator launch event in 2022

Food Systems Accelerator Programme Evaluation

In 2022 and 2023, we piloted the Food Systems Accelerator Programme. Is it possible to influence business change by connecting industry leaders with Bite Back's youth activists? Bremner & Co conducted a process evaluation of the pilot. Published in 2024.

Bite Back activists holding home made protest style signs, in the foreground Bite Back activist Clemmie is shouting and smiling

Surveys show young people want Government action

In 2023, we commissioned Savanta to run two surveys of young people. They are not just customers of the future, they are customers of food businesses now, and they want the food industry to make it easier to eat healthily. Published November 2023.

Bite Back activists Timi and Alex are walking past a McDonalds and a JustEat delivery bike on a busy highstreet

Fast food brands feed even more money into digital ads

We published new analysis showing that digital and social media advertising expenditure by the top ten biggest spending fast food outlets and delivery platforms increased by £37.5m between 2021 and 2022 — a shocking increase of 75%! Published September 2023.