This World Cup,
We've Got One Goal.
Kick Big Soda Out.

Young activists are taking on Big Soda's influence in sport. Help us create a healthier future for every child.

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A photo of two young people walking past an ad for a junk food product
NEW RESEARCH

Clickbait vs Children's Health

What's Really Appearing on Young People's Feeds?

From viral trends to Gen Z humour, discover how Big Food is using social media to build brand loyalty with young people - and why current restrictions aren't enough.

Bite Back is calling for stronger action to protect young people from unhealthy food marketing.

This includes exploring ways to limit unhealthy marketing through owned social media accounts and stop Big Food from using creepy tactics to reach young people online.

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Ready to take action?

2 Minute Action

Will your MP Stand Up for Better School Food?

Writing to your MP is quick and easy. Enter your postcode, we’ll find your MP, and send a ready-made message asking them to become a School Food Champion.

Research & Findings

How Big Food shows up on social media to promote junk food.

Our latest research reveals how some of the UK's biggest food chains are using their own social media channels to reach young people with unhealthy food marketing. Get exclusive access to the report and discover the tactics, trends and loopholes shaping young people's online food environments.
A hand holding a sign that says 'We're biting back' in large, bold, black and red writing that has been painted on. The background is wooden slats on the wall of a building.

Donate Today

Fuel Youth Action This Summer

Support young activists fighting for healthier futures, fair food and change across the UK. Donate from £10 and add Gift Aid to help fuel the movement.

Limited Spaces

Join Bite Back in Schools

Learn more about our fully funded programme empowering students to improve school food. Join 30,000+ young people leading change across England and Scotland.

Test Your Knowledge

Think you know school food?

Take the quiz and test your knowledge.

From outdated standards to grab-and-go lunches — how much do you really know about school food in England?

Start the Quiz

Real Stories. Real Change.

NEWS

Football is for the fans, not the brands.

Campaigners and young activists are calling on FIFA to end its Coca-Cola partnership by 2030. Discover why the #KickBigSodaOut movement is growing ahead of the 2026 World Cup.

NEWS

Young People Exposed a ‘Battle of the Brands’ and Won Change.

After uncovering unhealthy food environments in local leisure centres, young campaigners secured commitments from local leaders to create healthier spaces for young people

Youth Story

Shaping English Schools From The Inside: Chloe’s Journey

How Bite Back activist Chloe led award-winning change as a School Food Champion, and her plan to make it national.

Fuel the Fight

From the moment we’re born, junk food giants flood our streets, screens and schools with their unhealthy products. At a time when children’s health is at risk.

But young people across the UK are biting back. And we need your help.

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