We are Bite Back
Mascots Anonymous
The story you’re about to watch is fiction, but the facts in it are all true. It should be easy to eat healthily — it isn’t.
The food system is rigged against us: flooding our screens and streets with junk food then using deliberately misleading tactics to con us into eating it.
Our message is simple: it’s time big business was honest and transparent about the food they sell. Yet right now, companies are exploiting huge loopholes in the laws controlling how food is branded and promoted.
Join us in sending a powerful message: #DontHideWhatsInside. It’s time to protect the health and futures of millions of young people.
The Bite Back 2030 Mission
To achieve a world where all young people have the opportunity to be healthy, no matter where they live.
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