People
Ruth Choat
Ruth is well versed in creating a better world as a volunteer for a furniture reuse scheme where she finds new homes for pre-loved furniture. As our HR Manager, she brings that same tenacity to Bite Back, fighting against the inequities of our food system and the relentless push from Big Food to sell us junk. “Junk food giants have the biggest influence on my kids — through social media, advertising on our local high street, on their way to school, and in the local leisure centre,” the nature lover says.
Rhammel Afflick
For nearly two decades, Rhammel has been shaking things up and lobbying for change on the issues facing modern Britain. As our Head of Youth Activist Development, he’s passionate about empowering the next generation of activists to do the same, and creating a world where they are free from Big Food. “There's no escape. Many of these companies claim to be delivering a great good to the world when we know they're responsible for so much of the food-related ill-health we see in society.”
Chris Booth
Chris has had enough of fast-food notifications pinging like annoying doorbells. A public policy graduate, he’s passionate about promoting equality in the food system, by regulating direct marketing from these companies. “Young people deserve a stress-free food environment that sets them up for success in life,” our Policy and Engagement Executive says, ready to take on any food company that tries to fool us!
Henry Makiwa
Bite Back’s resident music maverick and walking football encyclopaedia, Henry is an award-winning former journalist and lover of pulp fiction. As our Head of Digital and Communications, he brings over 15 years of experience in the non-profit sector — with the likes of CARE International, The British Red Cross, and the UN World Food Programme. Making his mark as a political journalist, Henry has his eyes set on a healthier world: “I envision a food system where every child globally has enough nutritious meals to not only survive but thrive — with the energy to learn, to be creative and innovative.”
Tracey Sheppard
Meet Tracey, our Finance and Admin Executive, who keeps the numbers in check and the rest of us in line! . She believes Bite Back has the opportunity to make a difference to thousands of lives, and is ready to be part of this change for her favourite people — her grandchildren. “Young people would have better food, better health, and learn better. All in all, it would be a better world,” says Tracey, who has spent her career sprinkling a bit of goodness across charities and nonprofits.
Rachael Gibbons
With a whopping 25 years in the nonprofit sector, Rachael is our Head of Operations — basically,there’s no one we’d trust more to steer the Bite Back ship. She loves working behind the scenes to help startups grow sustainably so they can have an even greater impact on the world, and wants the same for young people. Rachael imagines a world where they all have equal access to better food, and says, “They would live longer, happy and more enabled lives.”
Caitlin Mahoney
Research Manager Caitlin, has seen the impact of unhealthy food environments first-hand from her work as a paediatric nurse in the US, and on global food security at the World Food Programme. “Right now, our food system is designed to produce the most food possible at the cheapest cost possible. This means that the profits of big food companies are prioritised over children's health.” With her unique insight, Caitlin is set to reshape our food landscape through solid evidence and research — no more fluff!
Lola Campbell
Lola is a true food enthusiast : she loves cooking it, growing it, eating it, and this love is what fuels her day job as our Communications and Content Senior Manager. After working with a wide range of purpose-driven brands, and health food companies, Lola brings a decade of wisdom to Bite Back’s mission, and a vision of the world she wants to see. “Big Food steals all our spaces. Instead of the brightly coloured ads and slogans filling our high streets, wouldn't it be nice to have the vibrant hues of fruit and vegetables or the peaceful tones of plants, filling our communities instead?”
Dan Gallacher
Dan yearns for peace from Big Food but only finds it on the tube — because that’s where junk food ads are a no-show! “Some schools and councils have already listened to young people and are shaping their spaces to be places where the healthy option is the easy option.” As our Head of Programmes, Dan is determined to make this the new normal — leading cohorts of schools across the UK. After navigating three General Elections in five years while working in Parliament, he’s convinced that change is possible!
Andy Rayment
Armed with a paintbrush and a vision, Andy envisions a world with equal access to healthy food, where socio-economic health disparities fade away like a bad memory. As our Programmes Manager, he draws on a decade of experience in education and charity work through our Bite Back in Schools programme, championing young people’s right to delicious and nutritious food, and a solid education. He muses, “In a world with equal access to healthy food, socio-economic health disparities would diminish. Young people from all backgrounds would have the same opportunities for a healthy life.”