People

Edda’s ready to rock the world, with her new band, and by taking on Big Food. “For me, the worst thing about the food system is that these big food companies target those who are most vulnerable, she says, “ A better world would mean that worrying about food options and security would be irrelevant as food would be easily accessible, cheap and nutritious. “ After growing up with the temperamental weather of the NorthEast, there’s no storm that Edda can’t roller-skate her way through!

Maria’s passion for dancing means she's no stranger to fancy footwork, but her vision for the future is a lot more simple. “I want to walk down my high street and not be suffocated by the bombardment of junk food ads that flood my high street”, the London-based activist says, “I want options!” Aside from learning languages and performing arts, Maria loves watching films, and wants to be able to tune in without junk food ads popping up on her screens.

Ruth is well versed in creating a better world as a volunteer for a furniture reuse scheme where she finds new homes for pre-loved furniture. As our HR Manager, she brings that same tenacity to Bite Back, fighting against the inequities of our food system and the relentless push from Big Food to sell us junk. “Junk food giants have the biggest influence on my kids — through social media, advertising on our local high street, on their way to school, and in the local leisure centre,” the nature lover says.

For nearly two decades, Rhammel has been shaking things up and lobbying for change on the issues facing modern Britain. As our Head of Youth Activist Development, he’s passionate about empowering the next generation of activists to do the same, and creating a world where they are free from Big Food. “There's no escape. Many of these companies claim to be delivering a great good to the world when we know they're responsible for so much of the food-related ill-health we see in society.”

Chris has had enough of fast-food notifications pinging like annoying doorbells. A public policy graduate, he’s passionate about promoting equality in the food system, by regulating direct marketing from these companies. “Young people deserve a stress-free food environment that sets them up for success in life,” our Policy and Engagement Executive says, ready to take on any food company that tries to fool us!

Bite Back’s resident music maverick and walking football encyclopaedia, Henry is an award-winning former journalist and lover of pulp fiction. As our Head of Digital and Communications, he brings over 15 years of experience in the non-profit sector — with the likes of CARE International, The British Red Cross, and the UN World Food Programme. Making his mark as a political journalist, Henry has his eyes set on a healthier world: “I envision a food system where every child globally has enough nutritious meals to not only survive but thrive — with the energy to learn, to be creative and innovative.”

Meet Tracey, our Finance and Admin Executive, who keeps the numbers in check and the rest of us in line! . She believes Bite Back has the opportunity to make a difference to thousands of lives, and is ready to be part of this change for her favourite people — her grandchildren. “Young people would have better food, better health, and learn better. All in all, it would be a better world,” says Tracey, who has spent her career sprinkling a bit of goodness across charities and nonprofits.

With a whopping 25 years in the nonprofit sector, Rachael is our Head of Operations — basically,there’s no one we’d trust more to steer the Bite Back ship. She loves working behind the scenes to help startups grow sustainably so they can have an even greater impact on the world, and wants the same for young people. Rachael imagines a world where they all have equal access to better food, and says, “They would live longer, happy and more enabled lives.”

Research Manager Caitlin, has seen the impact of unhealthy food environments first-hand from her work as a paediatric nurse in the US, and on global food security at the World Food Programme. “Right now, our food system is designed to produce the most food possible at the cheapest cost possible. This means that the profits of big food companies are prioritised over children's health.” With her unique insight, Caitlin is set to reshape our food landscape through solid evidence and research — no more fluff!

Lola is a true food enthusiast : she loves cooking it, growing it, eating it, and this love is what fuels her day job as our Communications and Content Senior Manager. After working with a wide range of purpose-driven brands, and health food companies, Lola brings a decade of wisdom to Bite Back’s mission, and a vision of the world she wants to see. “Big Food steals all our spaces. Instead of the brightly coloured ads and slogans filling our high streets, wouldn't it be nice to have the vibrant hues of fruit and vegetables or the peaceful tones of plants, filling our communities instead?”