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Our Movement

Young people are at the heart of Bite Back 2030 and have been since our launch in 2019. Young people are our real power. When we join together we become a force that the food industry simply cannot ignore.
We exist to make sure everyone growing up in the UK has equal access to good food and good health. Right now that is not the case.  It's time to take charge and make change happen! 

The health of all of us is being compromised by a flood of unhealthy food, pouring out of our highstreets, our supermarket shelves and our school canteens. Millions are being spent on advertising unhealthy food making sure it plays a starring role in young people’s minds.  As a result the health of 3.3 million children is now at risk from overweight and obesity and the UK has the worst childhood obesity rates in Western Europe. 

To make it worse; where you live has an impact on your health - the less well off you are the more likely you are to have obesity. We don’t think that’s right. We want equal access to affordable and nutritious food, but right now, over a million children don't. Bite Back 2030 exists to change that. 

We set out to deliver change by:

  • Connecting young people to Bite Back 2030, our mission and each other
  • Sharing and empowering young people with the tools, skills and support they need to drive change
  • Putting young people at the heart of Bite Back 2030, ensuring it is youth-led and has a network to tap into and build from
  • Ensuring there is a sustainable framework and training programme that can be replicated year on year and disseminated to local authorities, youth groups, etc
  • Sharing a new narrative that reaches new audiences and convinces them to take action on obesity


Our USPs:

  • Arming young people with the facts about our food system
  • Creating unique opportunities for young people to engage with decision makers.
  • Ensuring the voices of young people are heard in the media and beyond
  • Delivering disruptive and compelling campaigns 


Co-creation is at our heart

To help young people fuel our movement, we must create with them, not for them. Co-creation with young people is what drives the movement forward, accelerating the change we are working towards.

Click here to meet our Youth Board​​​​​​​​​​​​​​​​​​​​​

​​​​​​​Bite Back Youth Board

Keep up!

Join our movement! We’ll be in touch with opportunities to raise your voice to get the big players in business and government to act for every young person’s right to health.

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