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Our Campaigns

We believe young people are the key voice in driving change in our food system. Our Youth Board have already led high impact campaigns on a range of issues like Free School Meals and a 9pm watershed on junk food ads. Let’s take a look at them below...

Free School Meals Campaign

Fighting for a permanent solution for Free School Meal provision in the holidays for 1.4 million eligible children.

In 2020, almost 450,000 people signed Christina’s petition and the campaign has had an estimated media reach of 21 million. Christina and her fellow Youth Board Members Dev and Anisah were featured on BBC6 and BBC News at Ten, The Mirror, the Daily Mail, Channel 5 News, Sunday Times, London News Online, ITV London, Radio 2 Jeremy Vine and also Good Morning Britain, to name a few.

Free School Meals Campaign Images
Cook with Jack

Cook with Jack

Our free ‘Cook with Jack’ cookbook helps pupils and their families get cooking from a £15 weekly shopping list that’s in line with the value of free school meals provision.

Almost 2k cookbooks have been downloaded and Cook with Jack videos have been viewed over 40k times to date!

Feed Britain Better

Feed Britain Better is a youth-led coalition where Bite Back convened leading NGOs to bring young people together with the leaders of the food system to commit to change.

Bite Back 2030 set it up to generate bold new solutions for a fairer, healthier food system during and beyond COVID-19. A group of truly inspiring young people presented these at the Feed Britain Better Youth Summit on 15th October 2020. We continue to have positive follow-up with business and our young people.

Feed Britain Better Young People
Jamie Oliver SaveOurStandards


Trade deals could be the biggest thing to change the game for child health in decades. And if we aren’t careful, they could be really bad news for the food we eat. In September 2020, Bite Back kicked off its #SaveOurStandards campaign together with Jamie Oliver and other prominent campaigners, resulting in almost 50k people writing to their MPs to save our food standards in future trade deals and our #SaveOurStandards hashtag reached over 11 million people.


The 9pm TV Watershed

After months of campaigning by our incredible Youth Board, in July 2020 the Prime Minister announced tough new measures on how and when junk food can be advertised.

Tasha 9pm watershed

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