UK Mayors Pledge To Stop The Flood Of Junk Food Ads On Our Streets
25 Sep 2024
For the first time, Mayors from across the country have joined forces to protect the health of children.
In a big move for child health, nine UK mayors have backed Jamie Oliver’s #AdEnough campaign to stop the relentless bombardment of outdoor junk food advertising. Joining forces, the group has committed to banning junk food marketing across the public transport networks and public spaces they control. This is a huge win for child health!
Children in the UK are exposed to 15 billion junk food adverts online and 3.6 billion on TV every year. That doesn't even include all of the ads we see on our buses, high streets and school routes. This advertising aims to create lifetime loyalty to these brands and ensures their products take the spotlight in young people's minds. We've #AdEnough which is why we took over billboards across this country to give kids a commercial break.
We're thrilled these mayors from across the UK are joining the fight to stop children being exposed to harmful outdoor junk food advertising.
Here's more on our reaction to the news:
