The Gut Punch: Quiz Yourself

True or False: In the UK, nearly a third of children aged 2-15 are at future risk of ill health.*

True

False

How much more expensive are healthier foods compared to unhealthy foods?*

1.5 times more expensive

Roughly the same price

Twice as expensive

What percentage of cereals marketed to children are low in sugar?*

Unhealthy products often use sneaky tactics and misleading claims, all hidden behind cute advertising that appeals to kids. But they can’t fool us!

12%

25%

66%

Of the many places we can choose to buy food outside of our homes, how many are fast-food outlets?*

1 in 10

1 in 2

1 in 4

1 in 20

How many online junk food ads do children see every year in the UK?*

Young people are flooded with junk food ads. They infiltrate every corner of our lives. To bite back, we need to understand the full scale of the problem.

15 billion ads

2 billion ads

15 million ads

6 million ads

How much did 10 fast food brands spend on digital advertising in 2022?*

Bite Back’s own research found that brands spend vast sums of money on cunning advertising tactics so their nutrition-poor, unhealthy food can unfairly hog the spotlight.

Around £17 million

Around £55 million

Around £88 million

Around £92 million

In England, how many children living in poverty don’t have access to free school meals?*

Zero

600 000

400 000

900 000

What percentage of advertising is for fruit and veg?*

12%

40%

24%