Give Kids A Commercial Break
![Young activist Molly a young girl with a pale complexion, freckles and long golden hair is standing in front of a large billboard at Westfield White City that reads "Young activists bought this space so that junk food giants couldn't." Molly is wearing a serious determined expression showing she is ready to fight back against a food system set up to fail us all.](https://biteback.contentfiles.net/media/images/Website_images_Header_25_FfoGEZH.max-1200x1200.png)
From the moment we’re born, every second of every day, we’re being targeted.
Giant food companies continue to flood our world with junk, and then manipulate us using cute and clever marketing. Even on their summer break, our children will be bombarded. This is at a time when nearly one in three children in the UK are at future risk of food related health problems.
The good news? It’s totally preventable. And that’s why we are biting back.
We're taking over ad space at family attractions across the UK this summer holiday, so that junk food giants can’t. We’re giving children a commercial break.
So look out for our anti-advertising campaign this summer and spread the word to help us protect the health of a generation. Join the movement by signing up for updates on our latest campaigns, following us on socials and sharing with your friends and family.
![Bite Back activist Maya is standing in front of the Houses of Parliament holding a sign that reads "You can't kid a kid".](https://biteback.contentfiles.net/media/images/Bite_Back_GFX3526_Ejatu_Shaw.max-1200x1200.jpg)