Bite Back activists stand together in a big group chanting and holding protest signs.
Bite Back activists Dev and Maya are busy spray painting protest-style signs outside. They are wearing facemasks and aprons.
Bite Back activist Timi in front of Subway

Let's Bite Back

From the moment we are born junk food has us surrounded.

Giant food companies flood our world with their products, then manipulate us using cute, colourful, clever marketing. They deceive us with packaging, and pump millions into making sure their junk-filled products are always in the spotlight. It’s constantly being forced down our throats. It’s the cultural wallpaper. It’s hidden in the small print.

Now, it’s endangering the health of a generation. The good news? It’s totally preventable. And we’re biting back.

Take Action

The long awaited restrictions on junk food ads online at all times, and on TV before 9pm have finally come into place! But pushing junk food ads off screens just pulls them onto streets, and giant food companies continue to spend millions to ensure their unhealthy products are in the spotlight.

Email your MP today and ask them to write to Wes Streeting. We’re calling on him to extend the junk food ad restrictions to all outdoor spaces — to protect the health of every child, no matter where they live.

Our stories

The Fight Against Big Food Isn’t Over — It’s Just Started.

Bite Back activist Jonathan marks 5th Jan as a turning point for children's health, as the online, and on TV before 9pm ban on junk food ads finally comes into place.