Bite Back activists stand together in a big group chanting and holding protest signs.
Bite Back activists Dev and Maya are busy spray painting protest-style signs outside. They are wearing facemasks and aprons.
Bite Back activist Timi in front of Subway

Let's Bite Back

From the moment we are born junk food has us surrounded.

Giant food companies flood our world with their products, then manipulate us using cute, colourful, clever marketing. They deceive us with packaging, and pump millions into making sure their junk-filled products are always in the spotlight. It’s constantly being forced down our throats. It’s the cultural wallpaper. It’s hidden in the small print.

Now, it’s endangering the health of a generation. The good news? It’s totally preventable. And we’re biting back.

Take Action

Our youth activist movement is growing!

We’re looking for passionate people aged 14-16 to join our Youth Board and make our movement stronger as we head into 2026. Whether they’re in the centre of London, or the highlands and islands of Scotland, all young people share the same rights for a healthier future.

So far, our activists have visited 10 Downing Street, made it on the news, travelled abroad, held a protest in Parliament, and created BIG change for children’s health.

Want to be part of this?

Our stories

The Fight Against Big Food Isn’t Over — It’s Just Started.

Bite Back activist Jonathan marks 5th Jan as a turning point for children's health, as the online, and on TV before 9pm ban on junk food ads finally comes into place.