Which? Guest Post: "Have You Spotted Misleading Packaging?"
This is a guest post by Bite Back 2030 Youth Board member Rebecca Morgan. All views expressed are Rebecca’s own and not necessarily shared by Which? Originally published on Which?'s website on 20/03/20.
We’ve all been tempted by glossy food labels, or assured by claims of ‘no added sugar’ or ‘packed with protein’.
Packaging plays a huge part when it comes to influencing what we eat, and given that power, we believe marketing teams should be putting our health at the heart of their designs.
Labelling should exist to help us – not make it harder to know what’s healthy for us and what’s not. It should be used as a tool to prevent child obesity rates from rising, not as something that is adding to the problem.
Yet only 3 in 10 adults currently feel they are given enough information about what’s in the food they’re buying.
If we had honest, simple, and helpful labelling like the traffic light system out there on everything it would be a major step toward putting health at the top of the agenda. If food companies won’t do it voluntarily, shouldn’t it be something for the government to step up to?
Youth-led movement Bite Back 2030 has been gathering examples from shoppers of deliberately misleading product claims and has recently chosen two finalists to go head to head.
Thousands have been voting via social media and the winner will be announced soon. It’s hoped it will help put pressure on companies to review their practices.
Bite Back has a bold mission: to achieve a world where all young people have the opportunity to be healthy, by working to stem the tide of unhealthy foods and improve the flow of affordable, healthy options for young people.
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